The next category of problems arises from the struggle to actually implement the company's operational vision. It's not as simple as operational efficiency. It's about the messy day-to-day reality of trying to get all of the pieces and people working together for the same goals. It's about fundamental weaknesses, even failures, in the company's basic blocking-and-tackling value chain functions. These problems are categorized by poorly defined and badly implemented processes, infighting, destructive competition, and managers who are overwhelmed by dependencies and details. Solving these types of problems requires frequently and honestly examining the company's system of activities under the bright light of its operational strategy and ultimate purpose. It requires identifying and prioritizing specific opportunities for improvement.
Problem Continuum Page 2 of 3

