Background
Pasteurization affects flavor. And if you were the owner of this particular major beer brewing company, pasteurization was not considered to be a good thing. In fact, for many years, this was the primary factor that differentiated the company from its competitors. Unfortunately, from a supply chain perspective, not pasteurizing the beer causes a myriad of problems; not the least of which is limited shelf life and the fact that in order to maintain its fresh flavor, the product must be stored and shipped cold - a considerable cost to the company. The combination of shelf life and shipping and storage expense forces this brewery, unlike most other major breweries, to make product-to-order versus making product-to-stock. Additionally, this company uses a geographically limiting ingredient in its products that prevents it from distributing itself across the country and using smaller breweries to reduce shipping costs.
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